I highly recommend reading this book.  I have just finished it for the second time and I have used the information here to develop ministry plans and marketing with great success.  It is a constant standby for me as I plan out ministry campaigns and the process of getting the word out.

If you are a person that has a business and or are passionate about certain things in your life then this book will help you spread the word in an effective and practical way.  The tools given here are priceless.

It is an easy read.  I should blog one day reflecting on some of the success stories I have experience using the techniques I have tested and seen work for me.  Do you have a passion and want others to know about it?  Read this book!